Detoxwater, a brand of Superleaf LLC, added a sixth flavor to its lineup of aloe-infused water. Cryptokiwi was inspired by the Denver Nuggets’ Mason Plumlee, a longtime ambassador and investor for the brand, whose favorite flavor is kiwi. The kiwi flavor features a hint of cucumber, the company says. The new flavor will be available nationwide starting April 1 packaged in 16-ounce bottles that have a suggested retail price between $2.99 and $3.49.
Superleaf LLC, Brooklyn, N.Y.
Telephone: 888/887-4318
Internet: www.detoxwater.com
Distribution: National