With the holiday season just around the corner, the beverage market will see more consumers turning to cocktails for their celebrations. Perhaps that is what motivated the readers of Beverage Industry in this month’s Readers’ Choice of the Month for October poll.

With 29 percent of the vote, Charleston Bloody Mary Fresh & Veggies emerged as the most popular new product. A brand of Charleston Beverage Co. LLC, Fresh & Veggie Bloody Mary Mix joins the company’s Bold & Spicy flavor. Fresh & Veggie is crafted to be vegetarian friendlier, the company says. It is made from the same core ingredients as the Bold & Spicy but with less heat and an added hearty and tangy carrot juice in lieu of the beef base, it adds. 

Coming in a tie for No. 2 was Yumix and Verday Cholorphyll Water, which both garnered 11 percent of the vote. Yumix is a line of premium, ready-to-drink cocktails that are available in Cosmopolitan, Strawberry Lemonade and Pink Grapefruit, while Verday Cholorphyll Water contains 100-mg of chlorophyll in each bottle and is available in four flavors: Coconut, Watermelon, Cucumber, and Lemongrass & Ginger.

Although 2016 is coming to a close that does not mean brand owners aren’t active in their new product development, so be sure to come back Dec. 5 to vote in the November Readers’ Choice of the Month poll. The poll will conclude at 4 p.m. ET Dec. 19.