Sensient Colors, a division of Sensient Technologies, announced a major advancement in natural color performance. Sensient’s new SupraRed, using novel natural color technology, will enable brands to deliver on growing consumer demand for natural colors from botanical sources that do not sacrifice on color brightness, the company says. “Closing the gap between synthetic FD&C colors and those from natural sources is a key strategic priority at Sensient,” said Michael Geraghty, president of Sensient Colors, in a statement. “We are committed to providing food and beverage manufacturers with solutions that allow them to complete their conversions to natural colors without having to compromise.” SupraRed vegetable juice provides previously unachievable heat stability during processing, the company explains. SupraRed employs technology that is free from any chemical solvents, and, because it only uses vegetable juice, it offers significant advantages for dairy applications such as UHT packaged beverages, it adds.

Sensient Colors LLC, 2515 N. Jefferson Ave., St. Louis, Mo. 63106; 314/889-7600; sensientfoodcolors.com.