With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.
When it comes to trends influencing the beverage market, consumers’ preferences for various sweeteners is being expressed through their drink purchases.
With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.
As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.