Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.
The flavored, enhanced bottled water brand won the monthly poll with 51 percent of the vote. A brand of Miami Bay Beverage LLC, Trimino Protein Infused Water boasts 7 grams of whey protein isolate, B-complex vitamins and essential amino acids in each 16-ounce bottle, the company says.
Also finding favor with readers was Project Juice’s Seasonal Orangecold-pressed juice. Made with a seasonally rotating selection of organic oranges, the new juice obtained 24 percent of the vote.
Rounding out the Top 3 was WG Brewing’s new hard sodas: Wild Sit Russ Alcoholic Citrus Soda and Wild Docta’ Alcoholic Rock & Rye Soda. The new hard sodas garnered 6 percent of the vote.
Although summer might be coming to a close, beverage-makers keep rolling out new products, including some fall seasonals, so be sure to check back Sept. 6 for August Readers’ Choice of the Month poll. The poll will close at 4 p.m. ET Sept. 19.