Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.
Variety pack launch coincides with Chief HARD Officer sweepstakes
May 18, 2023
Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.
Stewart’s craft sodas announced the expansion of its Spiked Seltzers lineup with the launch of Stewart's Spiked Soda. Reminiscent of the original Stewart’s Soda flavors, these spiked sodas remain true to the brands legacy, available in Key Lime, Black Cherry, Orange Cream and Root Beer expressions, the company says.
Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022
The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
Flavored malt beverage innovation to hit shelves in early 2022
August 10, 2021
Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.