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Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb. The beverage combines apple ale with hot cinnamon flavor and contains 8 percent alcohol by volume. Mike’s Harder Apple Firebomb is available in four limited-edition, consumer-designed collectible cans, launching at retail through January.  

Mike’s Hard Lemonade Co., Chicago
Telephone: 206/267-4444
Internet: www.mikeshard.com
Distribution: National