Mionetto wines uses packaging to create a stronger brand message
New wine bottles feature embossed neck capsules, updated labeling
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Mionetto USA introduced the Mionetto Luxury Collection of sparkling wines. The collection includes three top-tier Mionetto wines — Valdobbiadene Prosecco
Superiore DOCG, Cuvée Sergio 1887 and Cuvée Sergio 1887 Rosé — with a fourth variety, Prosecco di Valdobbiadene Superiore di Cartizze DOCG, slated for release this fall. The wines each feature a custom-molded bottle adorned with embossed neck capsules and updated labeling. The initiative is designed to create a stronger, more unified brand identity and heighten shelf-appeal for Mionetto’s elite wines, the company says.
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