www.bevindustry.com/articles/87441-mionetto-wines-uses-packaging-to-create-a-stronger-brand-message
![Mionetto Luxury Collection sparkling wine](http://www.bevindustry.com/ext/resources/issues/2014_May/Mionetto-Luxury-Collection_feat.jpg?1399063227)
Mionetto wines uses packaging to create a stronger brand message
New wine bottles feature embossed neck capsules, updated labeling
May 16, 2014
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Mionetto USA introduced the Mionetto Luxury Collection of sparkling wines. The collection includes three top-tier Mionetto wines — Valdobbiadene Prosecco Superiore DOCG, Cuvée Sergio 1887 and Cuvée Sergio 1887 Rosé — with a fourth variety, Prosecco di Valdobbiadene Superiore di Cartizze DOCG, slated for release this fall. The wines each feature a custom-molded bottle adorned with embossed neck capsules and updated labeling. The initiative is designed to create a stronger, more unified brand identity and heighten shelf-appeal for Mionetto’s elite wines, the company says.