Tree Top refreshed its logo and packaging designs across its product lines including its juice brand. These updates reflect the company’s key attributes as an established fruit expert and trustworthy provider, the company says. The fresh fruit images on its packaging tie in to Tree Top’s orchard-to-bottle story, it adds. Additionally, the new white background aligns with Tree Top’s simple, clean ingredients and helps unify the product family, it explains. “We take great pride in the brand and company we have cultivated since 1960,” said Tree Top President and Chief Executive Officer Tom Stokes in a statement. “Tree Top’s brand refresh speaks to consumers seeking wholesome, quality fruit ingredients.”