After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion. Like the previously released Kickstart flavors, Black Cherry and Limeade contain 5 percent juice and 92 mg of caffeine; however, the nighttime flavors include added electrolytes, in the form of potassium, for taste. Recommended pricing for a 16-ounce can is $1.69.

PepsiCo Inc., Purchase, N.Y.
Telephone: 914/253-2000
Internet: www.mountaindew.com
Distribution: National
Ingredients: Black Cherry: Carbonated water, high-fructose corn syrup, white grape juice concentrate, citric acid, caramel color, natural flavor, sodium hexametaphosphate, potassium sorbate, gum arabic, caffeine, potassium citrate, potassium chloride, acesulfame potassium, sucralose, red No. 40, glycerol ester of rosin, calcium disodium EDTA, salt and sucrose acetate isobutyrate.