Rocket Products Inc. launched its new Standard line of Lemonade, Orange and Fruit Punch beverage concentrates that have a 45-day shelf life without any additional preservatives. These products have less acidity, which allows consumers to drink more of them, and they are kosher certified, the company says. The concentrates also offer

 • Rocket Products Inc., 1727 Chase Drive, Fenton, Mo. 63026; 800/325-9567; rocketproducts.com.