Frey Farms, Keenes, Ill., announced a brand new line of frozen aquas frescas. Sarah’s Homegrown, named after Sarah Frey, the founder, farmer and chief executive officer of Frey Farms, are made with real fruit and all-natural ingredients, the company says.

SodaStream International Ltd., Airport City, Israel, is announcing the launch of its limited-edition line, Sparkling Gold, a fine alcohol concentrate to be added to sparkling water. The sparkling drink resembles the taste of a fruity Riesling wine, the company says. SodaStream Sparkling Gold limited edition is designed to enable consumers a variety of indulging, sparkling drinks, according to the company.

Royal Ridge Fruits announced that its Stoneridge Orchards brand is introducing Tart Cherry Juice Concentrate, a new liquid twist on its popular dried Montmorency cherries. 

Craft winery Decadent Saint recently launched its first Red Wine Sangria Concentrate made with real berry fruits and red wine. 

Suero Oral added a beverage concentrate packaging size to its portfolio of functional beverages, which already contains 1-liter and 500-ml bottles.

American consumers are thirsting for water like never before. Behind soft drinks, bottled water is currently the No. 2 non-alcohol beverage category by sales and has amassed $12.7 billion in sales, up 6.9 percent, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17, according to data from Information Resources Inc. (IRI), Chicago.

As the weather heats up for summer, the lemonade market also is heating up to quench consumers' thirsts in new ways.

Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.