Union Wine Co. unveiled new packaging for its line of wines to appeal to a younger audience, it says. For instance, the adoption of the Oregon heart icon with a winebottle, found in the logo and on the screw top, enables the brand to showcase Oregon character in a casual yet design-sophisticated way, the company says. Overall, the new packaging was designed to represent Union Wine Co. as an approachable lifestyle brand that embraces Oregon’s unique spirit and passion for craftsmanship, it adds.