Beam Inc. added Cruzan Velvet Cinn to its line of Cruzan rums in order to fill a need for a premium rum option in the rum horchata market, it says. Cruzan Velvet Cinn blends Cruzan rum with dairy cream and cinnamon flavor, creating a taste similar to cinnamon toast, it adds. Containing 15 percent alcohol by volume, a 750-ml bottle has a suggested retail price of $19.99.

Beam Inc., Deerfield, Ill.
Telephone: 847/948-8888
Internet: www.cruzanrum.com
Distribution: National