Cruzan Rum, a brand of Beam Suntory, Chicago, has launched the Island Spirit Fund to help the U.S. Virgin Islands and communities across the United States rebuild following the destruction caused by last year’s Hurricane Maria, the company said. 

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign. 

Beam Inc. added a new Peach flavor to its line of Cruzan Rums.

Beam Inc. introduced the Cruzan Distiller’s Collection, which includes Cruzan Estate Diamond Dark Rum, Cruzan Single Barrel Rum and a new Cruzan Estate Diamond Light Rum.

Beam Inc. added Cruzan Velvet Cinn to its line of Cruzan rums in order to fill a need for a premium rum option in the rum horchata market, it says.