Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design. The sleek, clear-glass bottle is reminiscent of a flask and communicates the story of Aviation and House Spirits’ contemporary gin-making philosophy while encouraging consumers to embrace an innovative style of gin, the company says. The bottle was developed in partnership with brand design firm Sandstrom Partners and now is available on retail shelves across the United States. The new label features aircraft imagery and American typography, which is designed to stand out against English competitors and reinforce Aviation as a category-defining spirit that appeals to a broad audience, the company says.