‘Crushing’ deal
In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player. The 8.4-ounce cans feature the words “Pollard” and “Baltimore Maryland” and Pollard’s jersey number, 31. Already available in Washington, D.C., Maryland, Virginia and Pennsylvania, Bully Bling is negotiating distribution in other key metro markets, the company says. (Image courtesy of Bully Bling Energy LLC)
Go big or go home
Supporting its motto, “Everybody loves big cans,” Moat Mountain Brewing Co. launched its Bone Shaker Brown Ale in 24-ounce Rexam cans. The brown ale is the company’s second beer to be distributed in the 24-ounce package size. Moat Mountain Bone Shaker Brown Ale currently is available at select retailers in Maine and New Hampshire. (Image courtesy of Moat Mountain Brewing Co.)
Classic touch
Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm. Featuring comic strip graphics in the background, McLean Design replicated the large-dot printing of early comic strips, it says. The energy supplement is available in Bruiser Blackberry and Clobberin Clementine varieties. (Image courtesy of McLean Design)
Pretty in pink
In time for Valentine’s Day, Alacran Tequila released a limited-edition pink bottle. Featuring a soft-touch matte material, the pink bottle is available in New York, Texas, Mexico, Colombia and Hong Kong. It retails between $42.99 and $49.99 and can be purchased in restaurants, bars, lounges and select stores. The company will donate a percentage of sales to a variety of breast cancer awareness charities, it says. (Image courtesy of Autentico Alacran Tequila)
Refreshing change
For the first time in six years, Odwalla has introduced a new visual identity. The new packaging is more shopper-friendly with benefit call-outs, ingredient imagery and clear segmentation of products, the company says. The cap colors on all beverages have been changed to indicate the specific segment — Superfoods, Smoothies, Proteins, Juices, Quenchers and Seasonals — making it easier to identify the different products, according to the company. The new creative will be seen brand-wide, across all product offerings, and on everything from the website to product labels to delivery trucks. (Image courtesy of Odwalla)
Vibrant colors
To kick-start 2013, Lipton tea unveiled new packaging that features a more vibrant “Lipton Yellow,” the company says. Inside the tea box, Lipton added fresh pressed tea leaves. The changes were launched in conjunction with the brand’s new 15-second commercial spotlighting black tea. (Image courtesy of Unilever/Lipton)
Shelf appeal
With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing. Duffy & Partners developed the new logo and label that was designed to not only give the line of beer a unified, branded look, but also evoke the look of quality that the Belgian-style ales are known for, the design firm says. Suggesting metalized paper from AR Metallizing, Flower City Printing achieved the luminous, pearly effect Ommegang Brewery and Duffy & Partners wanted for the new labels by playing with different ink draws, the print partner says. (Image courtesy of Ommegang Brewery)
