promote it as a tourism destination. The company invested $90,000 to restore the distillery’s ancient, iconic waterwheel and had its bar license extended so that it could sell its Irish whiskey in the distillery’s gift shop, it says.
Beam promotes whiskey tourism
![beam ft](http://www.bevindustry.com/ext/resources/Generic_Images/KilbegganWaterwheel_feat.jpg?1355430934)