science behind the beverages, highlighting the products’ benefits of burning calories and providing energy, the company says. The updated packaging was designed to appeal to Celsius’ target audience and reach a wider demographic as well, it adds.
Celsius’ colorful redesign
![celsius ft](http://www.bevindustry.com/ext/resources/December_2012/Celsius_Stacked_Cans_White_Bcgrnd_slideFT.jpg?1355426925)