Point Brands Inc. launched Citrus- and Berry-flavored iXtreme Hydrator functional beverages, which are infused with electrolytes and do not contain caffeine. They were designed to give athletes a boost while providing electrolytes for rehydration, the company says. An 8.4-ounce can retails for approximately $1.69.

Point Brands Inc., Denver
Telephone: 303/667-6853
Internet: www.drinkix.com
Distribution: Select markets
Ingredients: Niacin, vitamins B6, B12 and B5, zinc, potassium and sodium.