enhance appetite appeal with larger images of the fruit to convey a more natural positioning, improve the staging of product benefits and elevate the perceived quality of the juices, it says. The new labels also made the Great Value logo less prominent, using it only as an endorser, and increased the stand-out of the 100% Juice text in order to drive the purchase decision, the design firm adds.
Great Value redesign
![wall1](http://www.bevindustry.com/ext/resources/2012/2012_July/BI0712-PackagingNEWS-Great-Value-juices-thumb.jpg?1342547453)