Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019
ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
British philosopher Alan Watts once said, “The only way to make sense out of change is to plunge into it, move with it and join the dance.” As the American retail landscape continues to change, it seems as though mass merchandiser chains are joining this “dance.”
Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.