Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.” Brushed aluminum cans with black core colors and bold varietal colors help to differentiate the drinks among its competitors, the company says. Each flavor features a bold color, and the top of each can features the core black color with a brightly colored tab. Along with the packaging updates, the brand launched three new flavors and the updated name, which is laser-etched on the cans.