California Custom Fruits and Flavors is a custom ingredient innovator and supplier that develops products with its customers’ particular requirements andccff applications in mind, the company says. It is able to deliver the flavors, claims and characteristics that are desired by its customers and their customers — the end consumer. California Custom Fruits and Flavors offers diverse and enhanced capabilities in the development of flavors across multiple product categories as well as knowledge of what consumers want from a taste, texture and product attribute perspective, it says. At the core of its capabilities, the company maintains a dedication to health and wellness trends such as fruit and vegetable incorporation, natural sweetener use, clean labeling and nutrition enhancement. In addition, California Custom Fruits and Flavors knows how to harmonize different fruit and flavor ingredients to make numerous types of beverages perform well, the company says.

• California Custom Fruits and Flavors Inc., 15800 Tapia St., Irwindale, Calif. 91706;

 877/588-0056; ccff.com.