Capitalizing on the “season of giving,” Pernod Ricard USA released Malibu Limited Winter Edition, which is available through December. The rum features the same Malibu formula, but contains floating coconut flakes. Consumers can see the flakes through a window on the bottle’s packaging. The inside of the bottle is painted blue to enhance the winter wonderland theme. A 750-ml. bottle of Malibu Limited Winter Edition has a suggested retail price of $13.99.
Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.malibu-rum.com
Distribution: National
Malibu Limited Winter Edition
Source: Beverage Industry
