The U.S. beverage market once again saw performance decelerate in 2023, according to data from New York-based Beverage Marketing Corporation (BMC). The market research firm projects that total U.S. beverage market volume declined 1.1% in 2023, however, revenues made up for that decline, mostly due to inflation, with wholesale dollar projected growth up 5.5%.
* Beverage Industry estimate
‡ Powdered and Liquid Beverages, Water, Milk Products and Ice Cream, Nutrition and Health
† All operating units, including non-beverages
§ Abbott Nutritionals only
^ Bottled water only
‡‡ Wine & Spirits
§§ Americas Simple Meals and Beverages
^^ Glanbia Performance Nutrition division
†† Mike's Hard Lemonade Co. division
^^^Tea only
††† Alcoholic Beverages and Food & Soft Drink Divisions
‡‡‡ Kefir, drinkable yogurt and ProBugs
Beverage Industry's Top 100 List is based on worldwide sales for U.S. companies and foreign-held companies that have significant sales in the United States. Figures represent published sales for public companies, voluntarily disclosed sales from private companies, and estimates based on industry sources and publicly available business reporting sources.
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