2023 October

Marketing enters its digital renaissance

Creator partnerships, auditing vital for social media marketing

October 9, 2023

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

Natural Organic Retail at Whole Foods Market

Channel Strategies

Natural retailers challenged by inflation, competition

Experts suggest natural retailers promote specialty offerings to appeal to consumers

Lauren Sabetta

October 3, 2023

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.

Ingredient Spotlight

Cannabis beverages find footing

Consumers turning to cannabis beverages for various reasons

Chloe Alverson

October 2, 2023

Experts note that beverage-makers are interested in using CBD, THC and/or hemp ingredients in product formulations.

Voice-picking technologies help streamline beverage operations

Advanced technologies address labor issues, SKU proliferation

Lauren Sabetta

September 28, 2023

Within beverage operations, where increasing SKUs, staffing issues and beverage trends pose challenges for warehouses, experts highlight how voice picking technologies work to streamline beverage operations as a whole.

Operations

Beverage-makers turning to robotics for operations

Robotics offers ease of operations, support warehouse challenges

Chloe Alverson

September 27, 2023

Experts note that advanced robotics, AI technologies can transform warehouses, making beverage operations more dynamic, agile, responsive and safe.

Sustainability, lifestyle changes influencing beverage cartons

Suppliers innovate to support beverage-makers needs for packaging format

Jessica Jacobsen

September 25, 2023

Sustainability, population growth, rising incomes and changing lifestyles have all contributed to the growing use of cartons for beverage packaging.

R&D Feature

Consumers prefer performance beverages with qualities beyond hydration

Beverage-makers deliver convenient, functional performance drinks

Chloe Alverson

September 22, 2023

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

Bottled water sees growth, category expands on consumer trends

Premium, sparkling waters bring opportunity to reach consumers

Lauren Sabetta

September 21, 2023

Despite increased economic uncertainty, experts note that bottled water sales are on the rise as consumers continue to prioritize their health and wellness.

Beverage Beat

Artificial intelligence can inspire next-generation beverages

Cocktails, consumer engagement aspect influenced by AI

Jessica Jacobsen

September 19, 2023

With the global artificial intelligence (AI) market size to grow from $86.9 billion in 2022 to $407 billion by 2027, beverage-makers can find ways to use AI to strengthen their business.

Up Close With

Mingle Mocktails joins forces with Bethenny Frankel

Fruit-forward mocktails support sober curious movement

Jessica Jacobsen

September 15, 2023

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.

Distribution

The road ahead for autonomous delivery trucks

Investments by truck manufacturers teases autonomous’ potential

Jeff Cioletti

October 4, 2023

The prospect for widespread deployment of autonomous beverage delivery trucks is still very much a futuristic one. But there have been significant developments in the past couple of years that bring that future a little bit closer.

Between Drinks

Oktoberfest brings opportunities for U.S. on-premise, report shows

Lauren Sabetta

September 26, 2023

With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalize on.

Major measurement techniques determine warehouse efficiency, costs

Utilization, performance and productivity play key roles in beverage facilities

John Peter Koss

September 18, 2023

From an operations perspective, three major measurement techniques are involved in terms of efficiency ― utilization, performance and productivity ― with each specifically covering most warehousing operations.

Beverage Industry Magazine

Cover Story

Marketing enters its digital renaissance

Features

Natural retailers challenged by inflation, competition

Cannabis beverages find footing

Voice-picking technologies help streamline beverage operations

Beverage-makers turning to robotics for operations

Sustainability, lifestyle changes influencing beverage cartons

Consumers prefer performance beverages with qualities beyond hydration

Bottled water sees growth, category expands on consumer trends

Artificial intelligence can inspire next-generation beverages

Mingle Mocktails joins forces with Bethenny Frankel

Columns

The road ahead for autonomous delivery trucks

Oktoberfest brings opportunities for U.S. on-premise, report shows

Major measurement techniques determine warehouse efficiency, costs

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