Constellation Brands, Rochester, N.Y., announced that it has reached an agreement with Sazerac Co. Inc., New Orleans, to divest its SVEDKA brand. This transaction is expected to close in the coming months.
Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."
Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.
Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.
Acquisition includes brands from Star Industries, Black Prince Distillery
January 2, 2019
The Sazerac Co., Louisville, Ky., has completed the purchase of a number of brands from Star Industries, Syosset, N.Y., and Black Prince Distillery, Clifton, N.J.
Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.