Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Rockstar Energy Drink launched Proud Hasta Los Huesos (Proud to the Bones), a national campaign that invites consumers to participate in the Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.

Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.

Rockstar Energy Drink, a brand of PepsiCo, announced the release of its new Recovery flavors: Pineapple Coconut and Mango Lemonade. 

Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says.