Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Multi-brand beverage startup Romero Brands released three new boutique tequilas: Telsón Blanco Tequila, Telsón Reposado Tequila and Telsón Añejo Tequila.

El Bandido Yankee Tequila Co. announced the launch of its first two expressions: Tequila Blanco and Tequila Reposado. 

Inspiro Tequila, a new ultra-premium additive-free tequila, launched in the United States. The first release in the Inspiro portfolio is Inspiro Tequila Luna Blanco, a gluten-free and additive-free blanco tequila.