Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 

Liquid I.V. announced an expansion of their product portfolio with its new Hydration Multiplier Sugar-Free launch.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.

AHA Sparkling Water, a brand of The Coca-Cola Co., debuted a new AHA flavor: Fuji Apple + White Tea.

Reed’s Inc. announced the launch of its Reed’s Zero Sugar Classic Mule, available at select Costco Wholesale locations in the Southeast. 

Green Cola North America LLC, launched its Green Cola and Green Sparkling sodas at more than 1,000 retailers in the United States as well as Amazon and Walmart.com

LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.