Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 

NOCCO, a no carb, branched chain amino acids (BCAA) beverage company, introduced its newest flavor: Blood Orange. 

NOCCO has launched a caffeine-free variety of its Caribbean variety.

FLEXWATER is an enhanced fitness and wellness water that comes in three product-lines: BCAA, Collagen and Alkaline.