Items Tagged with 'Generation Z'

When it comes to in-cab accessories, today’s fleet needs a full suite of solutions that, once installed, work together to support comfort, convenience and safety.

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Bringing Generation Z into the CDL career world has been met with challenges, but companies can change that with the right incentives.

The U.S. trucking industry continues to face a significant challenge: a shortage of drivers. As older drivers retire, fewer younger individuals are entering the profession. The industry is exploring several solutions to address this issue. 

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

Named after a generation that is entrepreneurial, invites change, seeks connections and wants to be heard, GEN Z Water, Fayetteville, Ark., is shaking up the system. 

O'Neill Vintners & Distillers, Paso Robles, Calif., announced the acquisition of Rabble Wines, also in Paso Robles, Calif. Founded by longtime Paso Robles vineyard manager Rob Murray in 2010, Rabble Wines produces premium, Paso Robles AVA wines with disruptive labels born from wines' struggle with Mother Nature, it says. The acquisition signals another investment by O'Neill Vintners & Distillers in the burgeoning market for younger wine drinkers.