Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.
Consumer can win carbonated soft drink through Pepper Perks program
October 17, 2022
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, revealed the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve.
New Hail Mary for $23K Contest invites college students to submit business ideas online
September 27, 2022
Having awarded more than $13 million in tuition since 2008, Dr Pepper, a brand of Keurig Dr Pepper (KDP), Frisco, Texas, announced the return of the annual Dr Pepper Tuition Giveaway program with its Tuition Giveaway Contest via TikTok in addition to a new offer — the Hail Mary for $23K Contest. This year, the brand has added the separate Hail Mary for $23K Contest initiative for students to pitch innovative goals, inventions or business ideas for a chance to win $23,000 in tuition dollars plus an additional $23,000 in start-up funding, the company says.
By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.
Limited-time soft drink only available through new reward program
August 16, 2021
Dr Pepper, a brand of Keurig Dr Pepper, announced consumers now can access their latest exclusive indulgence: FANtastic Chocolate. The combination of Dr Pepper and chocolate is an extra sweet treat that is available for a limited-time offering, while supplies last.
Dr Pepper, a brand of Keurig Dr Pepper, announced the launch of Dr Pepper Zero Sugar, which celebrates the blend of its signature 23 flavors in a zero sugar soda.
New carbonated soft drink available in Original, Cherry and Cream Soda
April 19, 2021
Dr Pepper, a brand of Keurig Dr Pepper, Plano, Texas, announced the launch of Dr Pepper Zero Sugar, which celebrates the blend of its signature 23 flavors in a zero sugar soda. The new variety now is available nationwide in Original, Cherry and Cream Soda flavors.
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, announced that its Snapple and CORE brands are transitioning to bottles made of 100 percent recycled (rPET) plastic. This move will eliminate approximately 46.3 million pounds of virgin plastic used by KDP annually, based on 2019 volumes, the company says.
Marketing campaign to run through college football season
August 19, 2019
Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.