Items Tagged with 'omnichannel shopping'

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

FMI and NielsenIQ released their new report, “Digital Engagement Transforms Grocery Shopping,” which found that more than 90% of shoppers participate in both online and in-store shopping.

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.

Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.

With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel. 

Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform. 
The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says. 

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.