Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 

Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  

Welch’s Sparkling Grape Juice released limited-edition bottle designs that are exclusively available at Target and Kroger stores.

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.

Welch’s, Concord, Mass., has appointed Trevor Bynum as President and CEO, effective Oct. 1. Bynum succeeds Brad Irwin, who will be retiring after 10 years leading the organization.

Welch’s debuted a new line of energy drinks, Welch’s Sparkling Plus Energy in two flavors: Sparkling Grape and Sparkling Fruit Punch.