ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

ROAR Beverages, Disney Consumer Products and Interactive Media announced the launch of ROAR KIDS, a line of water-based hydration beverages aimed at kids and featuring the Marvel Super Heroes. 

Expanding on its portfolio of better-for-you sports drinks, ROAR Beverages introduced ROAR Organic Electrolyte Infusions.

This summer, Roar Beverages added a new flavor to its lineup of coconut water-based isotonic sports drinks: Cosmic Grape.