San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.

Expanding on its portfolio of organic, better-for-you juice drinks, Suja Life LLC now offers Organic Kombucha. 

ja Juice Co. launched a new line of functional drinking vinegars exclusively in Wholefoods Market stores nationwide. 

Suja Juice Co. announced Suja Pressed Probiotic Waters, flavored and enhanced waters, will be exclusively available at Target stores beginning in March. 

Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.

Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.

Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says. 

The start of a new year can be quite exhilarating. And for Beverage Industry and Beverage Marketing Corporation (BMC), 2015 looks to be a very exciting year.