Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.
In the Maroon 5 song "Sugar," the band references a man's need for love from the woman he cares about. However, if the songwriters had been watching the sweetener trends, they might have been more inclined to mention a more in vogue sweetener.
When inquiring about the most popular trends in the beverage industry, the answer more than likely centers on clean-label ingredients and a focus on health and wellness. For many consumers, this translates to seeking out food and beverages with reduced sugar and carbohydrates.
STEVIAROMA elevates sweetness while supplying a full-bodied mouthfeel
September 24, 2019
STEVIAROMA helps keep the sweet taste, mouthfeel and flavor of sugar when reducing most or all sugar and replacing with high-intensity sweeteners (HIS).
As all-natural and healthy ingredients remain a key trend in U.S. markets, beverage companies are recognizing the functionality and flexibility of using honey as an ingredient.
The 2015-2020 Dietary Guidelines and the Food and Drug Administration’s (FDA) new Nutrition Facts label, in conjunction with continued consumer demand for transparency, less sugar and clean-label products, have resulted in an increased demand for natural, non-caloric, high-intensity sweeteners (HIS), like stevia, monk fruit and erythritol.
Stevia ingredient aids in calorie reduction efforts
February 15, 2017
PureCircle Ltd. introduced Sigma-Beverage, its latest breakthrough stevia ingredient that is specifically optimized for beverage formulations. Sigma-Beverage performs similarly to sugar but at deep calorie reductions, so formulators can create beverage solutions for consumers while still reducing development time by 30-50 percent, it says.