Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers.
COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.
Brand takes a test-and-learn, limited-market approach to the new product innovation
April 13, 2023
Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes.
Boulevard Brewing Co. announced its second collaboration with fellow Midwestern company Foundry Distilling. The newest collaboration — The Sixth Glass American Malt Whiskey — is produced from the mash bill of Boulevard’s Belgian-style quadrupel ale, The Sixth Glass, the company says.
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
Smirnoff, a brand of Diageo North America, has launched a zero sugar, ready-to-drink malt beverage option that delivers a balance of citrus and sweet with less than 100 calories, it says.
Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.