Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.

CAPRI SUN has released a video clip showing kids tasting their new release for the first time: purified water, in its traditional style of juice pouch. 

As October marks National Bullying Prevention Month, Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, has teamed up with anti-bullying nonprofit organization No Bully, to create The Together Table, the company says. The companies fashioned one long wave-shaped table that offers an alternative to kids sitting at separate tables, so no kid has to sit alone in a school cafeteria.

Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, unveiled Capri Sun Sport. The new flavored water beverage was designed with kids in mind for their recreational or moderate activities. 

Kraft Foods Group Inc., Northfield, Ill., reported a 0.7 percent increase in net revenue to $4.7 billion for the second quarter of 2014, which ended June 28, compared with the prior-year period.

Addressing the need for more fruits, vegetables and fiber in children’s diets, Kraft Foods Inc. launched Capri Sun Super V in its traditional pouch packaging.