Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

As an official sponsor of the Kentucky Derby Festival for the seventh consecutive year, the Evan Williams Bourbon Experience released a special-edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in wax on the neck. 

Woodford Reserve, the presenting sponsor of the Kentucky Derby, is honoring “The Greatest Two Minutes in Sports” with the release of its 2023 commemorative Derby bottle.

Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and will supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. 

Official Bourbon of the Kentucky Derby to support Wounded Warrior Equestrian Program, Permanently Disabled Jockeys Fund

Brown-Forman Corp.’s Woodford Reserve brand released its 2014 Kentucky Derby commemorative bottle.

Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.

Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.

Brown-Forman Corp. launched a limited-edition Woodford Reserve bourbon bottle honoring its partnership with the Kentucky Derby.