The Boston Beer Co., Boston, announced leadership changes effective April 1. Dave Burwick will retire as president and CEO and member of the Board of Directors, with Michael Spillane to assume the president and CEO role effective upon Burwick’s retirement. Spillane is currently the lead director of The Boston Beer Co. and has been a board member since 2016.
Announces its priority philanthropy program has surpassed $100 million of funding
August 18, 2023
As Brewing the American Dream celebrates 15 years supporting small food and beverage businesses across the United States, Samuel Adams announced that its priority philanthropy program has surpassed $100 million of funding. This milestone commemorates the program’s dedication to uplifting devoted craftspeople everywhere in partnership with nonprofit lenders like Accion Opportunity Fund.
Hard iced tea with 8% ABV rolling out in 5 test markets
August 9, 2023
Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea lineup.
Partnership extends support, resources for Black brewers across the country
May 12, 2023
Boston-based The Boston Beer Co., makers of Samuel Adams beer, announced at the Annual Craft Brewers Conference in Nashville a donation of $225,000 to the National Black Brewers Association (NB2A). This donation was timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.
New Party Pack, ‘Tea Drop’ TV spots celebrate warmer weather
May 4, 2023
Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., unveiled a surprise release of a new, limited-edition flavor: Twisted Tea Rocket Pop. A taste as big and as bright as fireworks on the Fourth of July, this limited-edition Twisted Tea combines the bold, iconic flavors of Rocket Pop — including lemon-lime, cherry and blue raspberry — with the smooth and delicious taste of America’s hard iced tea, the company says.
Brand takes a test-and-learn, limited-market approach to the new product innovation
April 13, 2023
Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes.
The Boston Beer Co. announced the launch of Loma Vista Tequila Soda, a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.
Craft beer brand offers to pay for cost of Samuel Adams beer in honor of Founding Father’s 300th birthday
September 26, 2022
To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you're a Samir or a Samara or an Adam, that counts too, it says.