The former football star’s approachable and fun-loving nature, paired with his hardworking image as an NFL player, particularly as a center, “align well with the authentic, creative branding of Ole Smoky,” the company notes.

Sugarlands Distilling Co. announced the launch of its latest creation: Orange Squeeze Moonshine. 

Ole Smoky Distillery is expanding distribution of two of its newest moonshine flavors, White Chocolate Strawberry Cream and Banana Pudding Cream in new 50-ml Moonshine Mini Jars. 

Sugarlands Distilling Co., Gatlinburg, Tenn., announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.  

Ole Smoky Distillery has launched a limited-edition commemorative Ole Smoky “Friends of the Smokies” Blackberry Moonshine.

Nashville, Tenn.-based Ole Smoky Distillery introduced its newest line of products: canned cocktails.

Sugarlands Distilling Co., in partnership with country music artist Cole Swindell, released Cole Swindell’s Peppermint Moonshine. 

Premium spirits company Milestone Brands LLC, Austin, Texas, announced the acquisition of American Born Moonshine from Nashville, Tenn.-based Windy Hill Spirits. Milestone Brands LLC, which also recently acquired Dulce Vida Tequila, was formed in February by Eric Dopkins, former chief executive officer of Deep Eddy Vodka, and Chad Auler, co-founder of Deep Eddy Vodka. 

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.

Midnight Moon added its newest flavor to its moonshine family, Midnight Moon Peach.