As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.
As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.
According to London-based Future Market Insights, floral flavors surpassed global market revenues of $850 million in 2019. Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections.
To demonstrate the versatility of blood oranges in culinary and mixology applications, Sunkist hosted a two-day “Taste of the Grove” blood orange immersion in the heart of its lush citrus groves in Dinuba, Calif.
Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, while up-and-coming exotic flavors include blood orange, passionfruit and guava.
Beverage-makers are recognizing these trends and incorporating domestic and exotic fruits in their formulations to give consumers healthy benefits along with great taste.