Items Tagged with 'Jack Daniel's'

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Jack Daniel’s releases McLaren Racing limited-edition Tennessee Whiskey bottle

April 28, 2023

The Jack Daniel Distillery announced a limited-edition Jack Daniel’s Tennessee Whiskey to commemorate its partnership with McLaren Racing. Available in select Formula 1 race markets across the globe, the limited-edition Tennessee Whiskey features a custom label and packaging that honors the pioneering founders behind Jack Daniel’s and McLaren Racing ― Mr. Jack Daniel himself and Bruce McLaren. 


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Jack Daniel's & Coca-Cola RTD launches in the U.S.

New drink and Coca-Cola Zero-Sugar version to hit shelves in May
March 30, 2023

Jack Daniel's, a brand of Brown-Forman Corp., Louisville, Ky., and The Coca-Cola Co., Atlanta, debuted Jack Daniel's & Coca-Cola cocktail, a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD will continue to expand to other global markets throughout 2023, the companies note.


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Brown-Forman, Coca-Cola announce plans for Jack & Coke RTD cocktail

Canned cocktail to be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola
June 13, 2022

Brown-Forman Corp., Louisville, Ky., and Atlanta-based The Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.


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Jack Daniel's Crash the Couch

Jack Daniel’s announces virtual music festival

‘Crash the Couch’ will support Sweet Relief COVID-19 Musicians Fund
August 3, 2020

Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.


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Jack Daniel's Country Cocktails Southern Citrus

Jack Daniel's Country Cocktails releases Southern Citrus

RTD cocktail a blend of grapefruit, other citrus flavors
May 7, 2019

Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.


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Beverage News

Brown-Forman reports first-half fiscal 2018 results

Company reports net sales growth of 10 percent from prior year period
January 12, 2018
For the first six months of the fiscal year, the company’s reported net sales increased 10 percent to $1.6 billion, compared with the prior-year period.
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How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

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