As the pumpkin spice market is primarily driven by changing consumer preferences toward new and unique flavors, beverage-makers are developing pumpkin spice flavor concentrates, syrups and powders for customization into an array of beverages.
Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk.
Although big chains are announcing their fall special arrivals earlier than ever, independent restaurants have already beat them to it, adding pumpkin menu items beginning mid-summer.
Chobani, New Berlin, N.Y., introduced Chobani Oatmilk Pumpkin Spice, a rich, creamy, pumpkin spice flavored oat drink made from whole grain oats. The latest addition to the brand’s pumpkin patch is vegan-friendly, a good source of calcium, free of dairy and lactose, and perfect for pumpkin spice enthusiasts looking for fall beverages that don’t compromise on quality or flavor, it says.