In time for the holiday season, Mr Black Spirits, a brand of Diageo, announced the nationwide launch of its Cold Brew Coffee Liqueur, a bittersweet blend of specialty Arabica coffee and Australian wheat vodka. 

Death Wish Coffee Co. announced the launch of its newest coffee blend, Dark Spirits: Barrel-Aged Mint Chocolate Whiskey.

Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings. 

Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says. Brewed with high-quality coffee and spent brewer’s grains, Suped Up is a rich, extra dark brew that is full-bodied and contains 5 grams of protein.

Women-owned Siren Shrub Co. announced teaming up with award-winning Ruby Coffee Roasters to release its new coffee drink: Coffee Sparkling Shrub.

The Coca-Cola Co. expanded its Coca-Cola with Coffee platform with a new flavor: Mocha.  

Guinness, a brand of Diageo North America, is back with another nitrogenated creation: Guinness Nitro Cold Brew Coffee beer. 

S.Pellegrino Sparkling Natural Mineral Water, a brand of Nestle Waters North America, Stamford, Conn., announced new coffee flavors will join the S.Pellegrino Essenza line. Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, it says.