BENEO announces its new CEO while HOWTIAN introduces SoPure Andromeda.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

Truly Grass Fed, a premium brand of sustainably-produced dairy products, has expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.

Califia Farms announced the launch of Califia Farms Complete, a creamy plant milk with nine essential nutrients, 8 grams of protein and nine essential amino acids.

Elmhurst 1925 announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

Alternative Biologics, Inc., whose founders and team created Muscle Milk, developed a hemp infused energy drink: GYM WEED. Available in the U.S. market with three flavors ― Pear Pineapple, Stone Fruit and Tropical Berry ― GYM WEED provides balanced energy without the jittery, anxious feeling typically associated with energy drinks, it says.

With health and wellness driving consumer purchases, beverage-makers are finding clean label and non-GMO a growing priority for today’s shoppers.

Vita Coco announced the launch of its new flavored coconut water: Vita Coco Coconut Juice, the brand’s first juice offering. A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two flavors ― Original with Pulp, and Mango ― and is gluten-free and non-GMO.